NEW YORK, NY — Ahead of an anticipated surge in weddings in the second half of this year, The Knot—a leading all-in-one digital wedding planning destination—today announced the winners of the fifth annual The Knot Registry Awards: The ultimate guide for engaged couples as they curate wedding registries that reflect their unique lifestyles and future newlywed needs. With more couples than ever before scheduled to wed in late summer and fall of this year as a result of COVID-19, registering is top of mind for many couples nationwide—in fact, the number of new registries created on The Knot in Q1 2021 doubled compared to Q4 2020. Featuring more than 150 retail products, unique cash funds, gift cards and experiences, The Knot 2021 Registry Awards recognize the most registered-for products on The Knot Registry Store and provide registry recommendations by The Knot Editors across categories including kitchen appliances, bed and bath, smart home, outdoor, travel and more.
Wedding registries in 2021 continue to reflect how couples’ lives have been impacted by COVID-19, with housewares and home-focused cash funds and gift cards gaining popularity for wedding gifts—remaining higher than during pre-pandemic times. In fact, a gift card for The Home Depot® has been the most-registered-for item in The Knot Registry Store in 2021 to date. Plus, couples are relying on their registries to plan for their lives post-pandemic, from registering for products that support their new at-home hobbies to creating ‘Post-COVID Bucket List Travels’ and ‘Moving/Relocation’ cash funds.
This year’s most popular retail products among couples on The Knot Registry Store—earning the title The Knot 2021 Registry Awards, Couples’ Pick—include the KitchenAid Artisan Series 5 Qt. Stand Mixer, Nautica Belle Haven 6-Piece Bath Towel Set, OXO Good Grips POP 20-Piece Food Storage Set, Roomba E5 WiFi Enabled Robotic Vacuum and Rachael Ray Cucina 10-Piece Non-Stick Bakeware Set.
“Engaged couples, and their wedding guests, are eagerly anticipating the return of large celebrations where they can once again safely celebrate surrounded by loved ones,” said Lauren Kay, executive editor of The Knot. “As more couples than ever before are in the thick of wedding planning right now, registering is one step of the planning process that can feel overwhelming. We’re excited to share our curated list of top registry products to guide all couples through creating a registry that will help kick-start their newlywed lives together, whatever that may look like.”
The Knot 2021 Registry Awards also encourage couples and their guests to purposefully purchase wedding gifts with a new category highlighting sustainable brands and companies founded by individuals from underrepresented communities. Within the Purposeful Purchasing category, couples and guests will find sustainable and eco-friendly cookware from GreenPan; ethically made home goods via artists in Mexico, Peru, Uruguay, Guatemala and Bolivia from MINNA Goods; sustainable and mindful home textiles made from organic fabrics from Coyuchi; one-of-a-kind globally sourced vintage textiles and goods from Kneeland Co.; chic, functional and affordable cookware from Ayesha Curry; and opportunities to give back to 1.8 million US-based organizations through Charity On Top. As today’s to-be-weds increasingly prioritize intentionality throughout wedding planning, couples know that their weddings—registries included—serve as a reflection of not only their unique love stories, personalities and future lives together, but also their values, both as individuals and as a couple. By curating their wedding registries with important causes in mind, they encourage their guests to support the values they believe in.
For a full list of The Knot 2021 Registry Award winners or to create a registry on The Knot, visit: https://www.theknot.com/registry-awards.
About The Knot
The Knot is the nation’s leading digital wedding resource offering a seamless, all-in-one planning experience—from finding inspiration and local vendors to creating and managing all guest experiences, wedding registries and more. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding planning website TheKnot.com and #1 iOS and Android mobile app The Knot Wedding Planner, The Knot national wedding magazine, and The Knot book series. Since its inception, The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely them. Visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.