Today’s (March 13, 2019) Facebook outage are the latest in a series of problems that Zuckerberg Inc. has caused me in the operating of Cypress News Review.
While it’s not been my intent, roughly 90% of the CNR’s traffic comes straight from this one social media platform.
The outage obviously led to a paltry number of visits today. I’ve fussed about FB before, but I’m now making the decision to leave the social website work to automation and messaging only.
Every other publisher of online news sites across the country has some problem or another with FB.
FB is in business for itself and itself only. We, collectively, seem to remember the days before advertising on the site; the days before it (and other tech giants such as Google) effectively destroyed small town newspapers’ advertising bases, before the automated news feeds that are created by algorithm — not your FB friends — in order to keep you on FB and seeing FB’s money-making ads.
We all give Facebook our content, and they pass that along with advertising, but we collectively seem to forget — or ignore — what we’re really giving up.
As a publisher, I’ve looked into the payout models FB offers content producers. The money is paltry, and led to the massive layoffs at BuzzFeed recently.
TL;DR: The Cypress News Review is not going away. In fact, the content will still be fed into the social media machines the same way it always has and you’ll still see posts the same way. But I’m calling for a refocus of resources and it will lead to less time spent managing Facebook and more time making better content for you.
With that being said, please bookmark www.cypressnewsreview.com and consider making it your homepage.
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